Vantaan Energia operates in a sector that has a tremendous impact on topics that have been discussed lately in public debates. Such topics are climate change, emissions and public savings. When Ellun Kanat and Vantaan Energia started collaborating in 2014, Vantaan Energia was not a prominent participant in these public discussions and its investments on responsibility did not attract the public’s attention.
From the very beginning, the partnership between Ellun Kanat and Vantaan Energia has been close and diverse. For Ellun Kanat it has meant staying by their side, being their sparring partner in daily life as well as through their transformation, rooting for speed and encouraging for change.
Today, Vantaan Energia is known for being a pioneer in the energy industry in regards to sustainability. In October 2015 Vantaan Energia and the city of Vantaa published a Vantaasta Suomen roskattomin kaupunki (Vantaa is to be the city with the smallest amount of waste) manifest and the vision of being the city with the smallest amount of waste turned into actions. In the year 2016, every third of the electricity contracts were already renewable energy contracts (Today known as waste-to-energy.)
Vantaa is to be the city with the smallest amount of waste manifest also won the societal communications category in the MTL Communications Awards in 2016.
A big strategic leap was taken in 2019 when Vantaan Energia announced that it will resign from using coal earlier than expected – already by the year 2022. In order to make the change considerable also in the eyes of customers, we updated the brand strategy of Vantaan Energia during the end of 2019.