Along with a regenerated strategy, PlusTerveys wanted to refresh their visual appearance. The aim was to brighten the brand, make it match the new strategy’s goals, and unify the visual image overall. The strategic guidelines, vision and mission served as the starting point.
The aim was to brighten the brand, make it match the new strategy’s goals, and unify the visual image overall.
Updating and brightening the visual image. We felt that PlusTerveys needed clear picture and marketing guidelines, including guidelines for the whole brand, for various business and other units, and for services and recruitment . The logo, fonts, and color palette remained the same, according to our client’s wishes.
Ellun Kanat brought to life a fresh brand. During the creation process, we designed the concept of the visual appearance and the guidelines for marketing which are aligned with the new strategy of PlusTerveys.
Additionally, together with a partner photographer, we carried out PlustTervey’s new brand and staff pictures, and with a partner illustrator the new and fresh world of illustration.
The final result is a coherent, recognizable and strategy compatible brand that is accompanied by guidelines and design layouts. These are easy-to-use for the whole marketing team of PlusTerveys.