Muutosloikka: Bring Future Back to Strategy with Amy Webb

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Bring Future Back to Strategy!

In this episode, we bring you an exclusive interview with Amy Webb, a renowned futurist and bestselling author. Webb’s foresight agency, the Future Today Institute, published its yearly trend report last week.

Amy Webb claims that foresight and future thinking have vanished from strategies — and the consequences are devastating. If the focus of CEOs is on the revenue of the next quarters, opportunities for creating new growth diminish, Webb says.

Webb also discusses the promise of AI and the societal risks of disinformation.